At Adhiraj Constructions, ‘WHY?’ is more than a Question. It is our fundamental conviction that whatever we do (or the world does), there must be a better way. This represents our DNA, provokes mind sets, attacks usualness and makes us alter the game.
AT ADHIRAJ, INTELLIGENT QUESTIONS LEAD TO CONSUMER-DRIVEN ANSWERS AND SOLUTIONS
Before designing our various residential projects, we began to do something different: instead of tailoring properties around customer pockets, we began to customize around mindsets.
And this is what we discovered. Most of our prospective 2-BHK apartment buyers quietly nurtured a 3-BHK aspiration (even as they felt that it would be quite some time before they would be able to fulfill this aspiration). At Adhiraj, we surprised them. What if we designed, we told them, a unique apartment format that made a part of their dream come true. Today. And that is how we came upon the unique 2.5 BHK apartment. Positioning the 0.5 BHK room around multiple uses. One, a part of the drawing room for special occasions. Two, an optional children’s study area. Three, a resting room for visiting guests. A number of people felt that this part-extension would benefit no one. They are now having a rethink. Because what started as an experiment in Cypress was extensively well-received. So much so that this is now an Adhiraj standard. Sending out to customers a distinctive message. That we care.
WHY DOES A STANDARD BED ROOM HAVE TO BE 10 FT X 10 FT? DOES A LARGER SPACE MEAN ENHANCED CONVENIENCE?
“At adhiraj, we didn’t just seek to cosmetically understand customer needs, we went a step ahead. We actually created a model bedroom. With fittings, furniture and supports”
People advised: ‘Simulate and showcase through software. Why waste money building it?’ We built. We took pains. We examined every square inch. And this is what our team discovered. A 99 sq ft (9 x 11) bedroom proved more convenient than a 100 sq ft (10×10) standard. Less was more.